How Typeface Affects Your Brand Expression

Flavors have tangible effects on your body and your mood.

When you eat spicy food, your heart rate increases or your face may sweat. When you taste your favorite ice cream, reality seems to fade to slow motion as you prolong each morsel of delight. Is food really that powerful, or is there something more at play? More than likely, the foods you eat conjure whole streams of past experiences in your mind. The context or culture an individual brings to their experience will significantly affect their interpretation.

The same is true in design.

Whether it’s colors, photo filters, or layouts, every choice plays into a viewer’s experience with your brand. Often, we overlook typeface as an important design attribute but font is hugely expressive and making the right choice is critical. In fact, in 1923, when Poffenberger & Franken conducted research into how readers perceive different typefaces, people responded quite uniformly to typeface and product pairings and used similar adjectives about the fonts they observed. Fonts can give a sense of timeless style, of purity and simplicity, or a friendly human touch. The contrast of the strokes, how a letter is finished, or its proportionality can determine whether a design seems warm and friendly or cold and mechanical. Let’s examine a few fonts and the effect they have on viewers.

Serif or Sans Serif

Serifs originated from Roman Imperial carved inscriptions and this deep-rooted history brings an inescapable association with academic, thoughtful communication.

The internal density of serif fonts creates a straightforward, highly-efficient text row, but sans-serif fonts have a reputation for being more casual, informal and friendly. Although serif fonts dominate the world of print, the boom in screen-based technology has made the more legible sans serif a popular choice, especially for brands that are seeking a rational, industrial, or no-nonsense quality to their message.

Script Fonts

Script fonts are those that mimic cursive handwriting.

Formal scripts embody the ornate flair of old-school calligraphy, while casual scripts have a more home-spun friendly feel. Formal scripts are ideal for invitations, book covers, wall art, or anything with a vintage theme. Casual scripts can be modified to fit anything from logos, posters, pamphlets, or anything with an intimate, informal vibe.

Handwritten Fonts

Handwritten fonts have evolved over the last ten years, and embody the name they possess with scrawling, looped, or free-flow characters that people use when they put pen to paper.

These fonts are ideals for cards, book covers, posters, freebies and swag, or logo design as they bring an imaginative touch that sets your products apart.

Mix and Match

Can you pair different kinds of fonts in a project?

Of course!

Like all facets of design, contrast is key. A handwritten bold logo paired with a scripted tagline can make your welcome sign sing. Or an all-caps serif with an italicized sans serif may bring a subtle sophistication. Even if you use the same font through an entire piece, making a headline bold and condensed but the copy light with greater vertical space (or “leading”) can make a smart statement. Just remember to proof samples before you get too deep into a project. Some fonts look great in headlines but terrible on screen. Others are fun to read but fatigue the eye quickly. Test your font choices and pairings on a few willing volunteers or gather feedback from a design consultant.

While there are thousands of fonts, the right combination is essential to set the tone for your brand. If you want to brainstorm with our creative team, give us a call today!

Keys for Change: Small Businesses Making a Big Impact (Part 1)

The winter of 2013 was a hard one for Georgette Carter.

As a single mom raising two young boys while she cared for a father with dementia, money was very tight. Then, she totaled her car and found her resources – and her hope – were nearly gone. That is, until a 1996 blue Ford Contour arrived from the Connor Brother Collisions “Recycled Rides” program.

Conner Brothers of Richmond, VA, overhauls donated cars and awards them to people who have been nominated by community members. Carter said her heart was rehabilitated almost more than the car she received:

“It turned my life around. I can get to my job on time, and I don’t have to maneuver to get my child out of daycare. I’ll never take that for granted again.”

Getting Others Involved

Small businesses like Conner Brothers are creating innovative giving models that not only impact people but strengthen the business and the character of the companies themselves.

Kevin Conner said his company donated its first car and was looking to extend the “Recycled Rides” program to three other locations, but they had some pushback in the process. Some objected to giving away freebies when they were working so hard to earn a living themselves. But Conner says this mentality changed when employees got physically involved because compassion comes from being part of an experience instead of merely giving a donation:

“I got them involved in actually giving the cars away, handing over the keys,” Conner says. “Now the guys at the shop call me and ask, ‘When is our next car?’ It would be easy to give money or a service here or there, but it’s the teamwork behind the program that creates an amazing atmosphere for a successful company.”

The car giveaways have become such a cornerstone for Conner Brothers that the program helps define the type of employees the company wants.

“Giving back is a huge part of our company,” Conner says. “I challenge the guys every day to give back in some way, to give customers more than they expect. People remember that.”

Giving That “Changes” Lives

Another giving strategy comes from literal pocket change, as givers round up or down for charity.

For example, the ridesharing company Lyft recently launched an initiative allowing customers to round up their fare to the nearest dollar for military appreciation and human rights campaigns. More than 40,000 passengers donated over $100,000 in the first two months!

Grocery stores, mass merchandisers, and retailers have also invited customers to donate change to worthy causes. As technology and digital platforms make such giving easier, small businesses have challenged staff members to round down their net pay to the nearest dollar (or tenth dollar) and give the difference to charity. While painless or even unnoticed, these small donations add up to a collective impact with heartfelt results.

Whether your employees give financially, volunteer together, or embrace a community partnership project, innovative giving helps your business to:

  • Stand out from competitors or set itself apart in the community
  • Make matching donations alongside employee giving to multiply impact
  • Use positive feedback from supported causes to provide content for print and digital marketing
  • Increase team unity as employees give toward a common cause

While generosity begins in the heart, often innovative giving strategies begin with small business. Join us for part two of this series to gain more inspiration for a culture of charity that will strengthen your business.

Printed Gifts Are Perfect Any Time of Year

Providing your customers with a small memento of your business is one of the best ways to keep your brand top-of-mind.

However, many business owners struggle with ideas about what they can use as gifts that are cost-effective, memorable, and useful to their clients. There are plenty of options on the market today in terms of promotional products, but a thoughtful printed gift may be the ideal option for your business.

Here are some of the ways that businesses are making themselves memorable in print!

The Gift of Humor

Knock knock. Who’s there? Etch. Etch who? Bless you, friend.

There are few things that will put a smile on someone’s face more quickly than a corny knock-knock joke. You know they are terrible, but you still have to smile! Your customers will feel the same way, so why not gift them with a little light and laughter in their life? A small printed joke book is the perfect way to let your customers know you’re thinking about them. Humor has been shown to build trust and inspire creative thinking — what better gifts could you provide to your best customers?

Giving Notes

Many organizations are clear and consistent with their message of helping others, so why not extend this concept?

A simple printed postcard or notecard showing your clients that you contributed to a specific charity on their behalf is a terrific way of showing your commitment to giving back to the community and the world. Prefer to have a more lasting memory for your customers? Printed magnets or labels will also help you share the message of generosity.

Office Supplies

Who “borrowed” my notepad this time?!?

Offices throughout the country hear this cry on a regular basis, so why not take away some of this pain? Printed pop-up notes or notepads are an inexpensive gift that will be appreciated for weeks — or even months. Plus, you can add your brand in a way that not only are you sharing your message with the individual sending the note, but the recipient will also have a positive association with your brand, too. Instead of doing a simple blank note, why not print inspirational statements on them or create bold “Thank You” messages on the notepad? Your customers will love being able to share them with friends at work.

Desktop Prints

Motivational posters or prints are always a welcome gift, as they help clients stay encouraged even when they’re going through a rough patch.

A simple mini-print is ideal for this situation, and you can even upgrade to a small matted display for your best customers. Help customers see how much they mean to you by sharing a heartfelt note that brings together your brand promise and shows how far above and beyond you are willing to go to provide top-notch service.

These are only a few of the ways you can share the appreciation that you feel for your clients on a daily basis. How do you show appreciation for your clients?

Color Combinations that Tax the Brain

Easy on the Eye

Humans are creative beings, and one of our favorite ways to express ourselves is through words.

Words can bring sweetness to the soul, arouse dormant hunger, or give voice to beauty in the world.

That’s why names are such serious business. How much thought do we give to naming a pet? Or a child? Beautiful names can bring a charming nostalgia or an air of sophistication to the bearer.

But while some names are sweet on the ear, they don’t translate well for the eye, causing potentially years of frustration for your grade-schooler (or your veterinarian!).

Here are five names that are fun for the ear but a nightmare for the eye:

Eulalia (Yu-LAY-Lia), like the mayor’s wife in The Music Man

Azaiah (Az-EYE-ah), which has rocketed in popularity since 2000

Grigoriy (Grig-OR-y), a Russian variant of Gregory, meaning “vigilant or watchful”

Bludeuwedd (Bloo-da-e-wedd), referenced in Steinbeck’s Sweet Thursday, a Welsh name meaning “face of flowers”

Aelwen (Eisel-wen), originating in England, with versions of the name in J.R.R. Tolkien’s literature

Color Combinations that Tax the Brain

Some things are beautiful in concept but difficult in reality.

Similarly, certain images or color combinations are challenging for your eyes as well!

Have you ever seen a website that seems to chafe your eyeballs? A fabric pattern that makes you intrinsically recoil? This is actually not just a “tacky” color combination, it is a brain hijack: your brain gets misled into viewing these colors in 3D. Some colors appear to recede, while others float forward.

For example, the combination of blue and red can be very difficult for the eye to process. One color may jump out while the other appears buried or muted. This effect, referred to as chromostereopsis, was first noted by Goethe in his Farbenlehre (Theory of Colours).

Goethe recognized blue as a receding color and yellow/red as a protruding or dominant force, arguing that, “like we see the high sky, the faraway mountains, as blue, in the same way, a blue field (also) seems to recede.” This phenomenon explains the visual science behind how we perceive colors and objects and is extremely important when you consider layouts and color combinations for print.

Some Important Color Takeaways

As you choose color combinations, here are some chromostereopsis design takeaways to consider:

  • Avoid putting blue and red (or green and red) near each other on a page or screen.
  • Avoid putting blue or green text on a red background (or red/green text on a blue background).
  • If the color combinations you’re using seem obnoxious, adjust the hue or filters to mute more jarring pure tones.
  • Separate contrasting colors, either spatially or semantically (like using lines or charts to divide them). This will prevent viewers from having to pay attention to items of both colors at the same time.
  • If you want to use chromostereopsis to your advantage, try using a jarring color combination in the background with a contrasting color on top (like white text on a black and red background, as we see here).

When the dynamics of good design are utilized, viewers will look at your images longer and perceive your ideas more clearly. So, stretch your designs but don’t strain their brains!

Customize Printed Mailings to Maximize Your Impact

Customize Printed Mailings to Maximize Your ImpactOne of the best ways that brands can engage their customers is by making people feel valued and unique.

Brands that are able to provide their customers with this feeling of connection are going to be one step closer to creating true advocates for their brand. Perhaps one of the best ways that modern organizations can offer a customized experience is through meaningful personalization — far beyond the “Dear Friend” found in some mass mailings.

See how businesses are using personalization in their printed materials to create an experience that customers will appreciate and remember.

Tailored Offers Drive Traffic

Grocery stores are able to effectively track a massive number of items and customers, including when and where they purchased specific products.

While your business may not be quite that complex, you can certainly track in a more simplistic way in order to offer timely and meaningful coupons to your customers. For instance, offering a discount card tied to someone’s phone number allows you to discover which days of the week they are coming to see you and how often. Upsell your services by providing discounts on off-days when they may not visit or to shorten the time between services. This strategy works especially well for service-based businesses such as hair and nail salons.

Treating People Like Family

If you are able to capture additional information about your customers such as the age of children, this allows you a greater opportunity to customize your message.

Knowing the general age of your customers or whether they’re empty-nesters, young parents, or an older retired couple provides you with the information that you need to create offers that are more compelling. One example would be a restaurant whose tables are nearly empty on a Wednesday night. Sending information to young families that Kids Eat Free on Wednesdays is likely to bring in a wealth of new business on that evening and keep your tables full.

Move-In Special

There are many businesses that thrive on new families moving into the area — from retail establishments to grocery stores and everything in between.

Consider working with a few complimentary businesses in your region to create a move-in special: a package of offerings that can be mailed to families just as they move into the area. These hot new potential customers have not yet formed an opinion of the area and will need to create new shopping patterns. If your offer comes at the perfect time as they’re moving in and purchasing new products for their home, they are likely to continue visiting your establishment over the years.

There are many different ways that your business can take advantage of a compelling, personalized offer in print.

The Enduring Impact of Print

The 1960s gave us many iconic classic cars, but perhaps none is more legendary than the Aston Martin driven by James Bond (Sean Connery) in the 1964 film, Goldfinger.

A long list of tricks made it one of the most beloved movie cars of all time: machine guns, an ejector seat, smoke screens, and a futuristic onboard navigational system. Bond’s reputation as a suave man of action and a smart connoisseur of fine things rocketed Aston Martin to popularity as one of the most desirable automobile brands in the world. The car was so beloved it was later stolen from a Florida airport hanger and is reportedly worth nearly 10 million today.

Vintage. Classic. Irreplaceable.

Those are some of the words we associate with things that are original, things that set the “status quo,” and that just can’t be shattered or ignored. Today’s generation is manifesting a hunger for the authentic, and a desire for craftsmanship is at the forefront. In an age of identity theft, cheap counterfeits, and digital dominance, Carhartt clothing coined the call for craftsmanship as the “road home from a throwaway world.”

The Original Design Format

Local printers believe in the beauty and craftsmanship of their trade, and in the hard-hitting, precise, flawless quality that hard copy printing can bring. As the original format for marketing impact, we believe print design is as essential as the ABCs – in ways as basic as these:

A = Attracting New Customers

Print is essential for attracting new customers in ways digital advertising never can.

Print products allow you to uniquely target the right customers by placing your work directly in before their eyes and in their hands. While digital ads are quickly forgotten, print offers a sense of credibility and real-time professionalism that engage consumers with an immediate, tangible impact. Printed pieces also have a greater opportunity to arouse passive audiences (like those viewing a banner, poster, or printed advertisement), to keep reader attention longer, to improve reading comprehension, and to improve the top-of-mind awareness your business desires.

B = Building Traffic Online

Online content requires a combination of above- and below-the-line marketing support to drive traffic online and increase profits across the board.

Hard copy print products can increase online engagement through a variety of marketing initiatives. Consider on-page ads with online coupon options. Feature your online calendar or offer VIP discounts for those who refer a friend or add social bookmarks to your business. Use printed inserts or brochures placed at the point of sale for invitations to educational blogs, webinars, or freebie giveaways you feature only online.

As you connect your online and conventional marketing strategies, aggressively seek customer feedback and look to solidify your niche in the collective conversation. Inspire professionalism, reliability, and consistency in everything you publish, both digitally and in print. Better integrated communication will bring more consistent, profitable results!

C = Cementing Brands Offline

Often, we overlook the power of print products to cement our brand in consumers’ minds.

A 2015 neuromarketing study revealed that direct mail simulated a 70% higher brand recall3, a dramatically more persuasive element than digital media.

And don’t underestimate the poignant response physical print brings.

Consider the emotions you experience when you see your favorite coffee logo adorning a steaming mug, or how you feel when a co-worker walks into the room wearing a T-shirt of your favorite podcast or band. Print products bring a palpable, concrete response that digital advertising just can’t match!

Whether it’s yard signs, car window adhesives, banner advertising, or just good old-fashioned swag, claim some real-estate for your image and you’ll find your brand developing staying power with a lasting return.

Why Aesop Would Have Been More Successful Than Bill Gates Today

An ancient Greek storyteller and fabulist, Aesop is thought to have been a slave who eventually acquired his freedom by reciting clever moral fables involving animals with human characteristics.

Insightful and astonishingly original even today, Aesop’s fables continue to delight and educate us with their startling observations of human failings and strengths.

We all know who Bill Gates is–only one of the wealthiest people in the world and founder of Microsoft.

Although Gates is the epitome of the successful businessman, Aesop would have given him a run for his money, so to speak. Aesop’s keen intuitiveness into the human psyche would have made him the ultimate inspirational and motivational manager or employee. In fact, Gates may have chosen to work for Aesop instead of running his own business!

Check out these three fables from Aesop and how you can apply their moral teachings to your own business:

The Donkey and the Mule

The owner of both a mule and a donkey loaded them with supplies before making a long and arduous journey. When they reached the hilly country, the donkey begged for help by asking the mule to take some of his load. The mule said no. “I’m carrying too much now as it is. You’ll just have to deal with it.”

Within days, the donkey stumbled from weariness and died. The owner had no choice but to put the donkey’s load on the mule’s back. Now the mule had to carry double the load he was once carrying.

What was Aesop trying to say with this fable?

When you help others, you are helping yourself.

In a real-world setting, this fable is about teamwork. Although we all have encountered problems when trying to accomplish projects as a team, trying to do something by yourself means you are stuck with only your skill sets, your ideas, and your extremely subjective perception of how satisfactory the project really is. Ultimately, refusing to help others limits your ability to help yourself.

The Cat and the Mice

An extended family of mice needed to develop a good plan to protect themselves from a devious cat. One of the younger mice spoke up and said: “I think we should tie a bell around the cat’s neck. That way, we’ll know when our enemy, the cat, is coming for us.”

An older, wiser mouse asked: “That is a great idea, but who is going to undertake the dangerous task of belling the cat?”

The mice fell silent, realizing this plan would not work.

Moral of this Aesop fable:

Successful ideas are ideas that can be fully implemented.

While it’s great to throw around ideas, only realistic, sound, and sustainable ideas are the ones that provide satisfaction, a sense of accomplishment, and financial benefits. The next time you are involved in a strategy meeting, remember the importance of challenging everybody, but keep in mind Aesop’s catalyst for true achievements: can anybody bell the cat?

The Lion and the Oxen

A lion took to prowling a field where several oxen were grazing. The lion tried to attack the oxen many times but they always positioned themselves in a way that protected their vulnerable bodies. They met the lion with their horns instead of their tails. Eventually, the oxen started fighting with each other and went to separate areas of the field. Without the protection of their fellow oxen, each ox died a horrible death as the lion attacked them one by one.

Try this one on your own. How could you apply the moral of this story to your own business?

Make a Big Impact with Foldable Printed Mailers

Creating a printed mailer is one of the best ways to get your message across to a wide variety of individuals, but how can you be sure that your message isn’t lost among the raft of bills and magazines that tend to litter every mailbox in America?

Creating a unique design is great for a traditional message or a sale. Foldable printed mailers are a fun way to get your creative message out into the marketplace by designing something unexpected that will surprise and delight your audience.

Here are a few ways that you can create wonder and excitement with your next printed promotional mailing.

3D Folded Materials

Are you sending an open house announcement to a select few individuals and including the media?

Influencers such as bloggers and media personalities are a great way to get free promotion for your brand, but these people are also inundated with others who are also trying to recruit them.

An interactive 3D folded mailer can catch the eye of the most jaded recipient, encouraging them to open and play with your delivery. Don’t think simply about a tri-fold brochure — today’s 3D mailers can be created in nearly any size, shape or design — these are limited only by your imagination.

Creating Your Designs

You may already have an idea in mind, but if not, let us work with you to share some of the innovative new designs that are available.

You can start with a concept of what you’re trying to accomplish. Perhaps you’re launching a new product, introducing a sale on high-end goods and services or opening a new store. These are all ideal opportunities to create buzz and excitement in your audience with new textures, bright colors, and interesting shapes. Sketch out your ideas and see how we can partner with you to bring them to life in full, living three-dimensional color!

Creative Idea Starters

Looking for a creative way to package a sample product?

Three-dimensional folded mailers can be created and frame your product to allow it the impact that you need when the package is opened by your recipient. Nestle a business card or discount card within a mailer, or add an aura of intrigue by requiring the receiver to unwrap the “package” before discovering what is hiding within.

Foldable mailers can be made into the shape of your product, too, so you’re essentially creating a 3D replica of your product with paper. Mailers can be printed with foil accents for added luster and shine, printed in single colors, or even printed in full color for a “living” design that will really make an impression.

Box it Up

Boxes in different shapes and sizes are another popular way to print and fold your message. Blank cardboard boxes with included materials are a waste of prime advertising real estate. When you use a box of an unusual shape or size, you intrigue the recipient and encourage them to take the few moments necessary to open the package. Then, the materials you’ve placed inside have a better chance of catching their eye and causing them to take action!

Foldable printed and three-dimensional mailers can be as simple or as complicated as you need them to be. When you work with us, you’ll find the creativity and suggestions that you need to create the perfect promotional vehicle for your message!

5 Ways to Skillfully Handle Criticism With a Smile Instead of a Frown

“This work is sloppy and does not meet the needs of the company. You’ll have to completely rework it.”

“Is this all you’ve gotten done for today? You’re going to have to step up your pace.”

“Why didn’t you follow the instructions I gave you? This is terrible work.”

“I liked your old hairstyle better.”

Criticism, no matter how delicately someone gives it to you, hurts.

Being criticized makes us feel worthless, painfully vulnerable to our own negative thoughts and unsure of our abilities. Some inexperienced managers think criticizing their employees will incentivize them to work faster and harder but, of course, we know this tactic is the absolutely wrong way to motivate employees.

Scientists speculate there is something instinctual, or innate, about our adverse reaction to even mild criticism. Just like the human body is hard-wired to instantly move into a “fight or flight” state when confronted by danger, our psychological self (psyche) reacts to criticism defensively. In other words, being physically struck closely parallels being verbally “struck.” Our heart and breathing rate increases and we may start perspiring as our internal temperature rises. Depending on the type and level of criticism we hear about ourselves, some people tremble, feel extremely anxious, and may even start crying.

How to Give Criticism Positively

Before you criticize a family member, friend or fellow worker, stop and think about how you could rephrase what you are going to say to sound more like constructive criticism.

Examples of constructive criticism include:

  • (When someone fails to complete a project on time): Next time we have a project to work on, we’ll make sure there are enough resources and time for you to finish it as planned. In fact, perhaps we can schedule the project in advance so you are not inundated with work?
  • (When someone has been “slacking” in their work): You’ve done a great job reaching several goals lately. Nobody can achieve every goal they set for themselves so don’t let this affect your sense of accomplishment. Maybe your goals are a little too aggressive?
  • (When someone isn’t contributing to a group effort): I’ve noticed you haven’t wanted to take an initiative lately. I would really like to see you take a leadership position because I think you have the talent and skills to be successful.

5 Ways to Handle Criticism Positively

1. Objectify Yourself

As soon as you realize you are being criticized unconstructively, step away from your emotions by imagining yourself as a life-size cardboard cutout.

Wait until the person criticizing you leaves before allowing yourself to think about what they said. Consider who criticized, what they criticized you about, and whether it was actually warranted. Remember that people who are criticized are usually doing something new, different, and possibly daring.

2. Don’t Cross Your Arms

Adopting a defensive posture may provoke the criticizer into extending their critique of you.

Simply stand with your arms at your sides, nod, and show that you are listening.

3. Learn from Criticism

Is there a grain of truth in the criticism you received?

Don’t let strong emotions cloud your ability to judge truths about yourself. Many of us say or do things that are not in our best interest but fail to realize our error.

4. Get Feedback from a Friend

Tell a trusted friend about the criticism you received.

Getting another opinion can help mitigate the negative feelings you experience from a criticism.

5. You Control Your Emotions and Thoughts

Nobody is in control of what you think or feel.

The way you think and feel about criticism is all up to you, not the person who criticized you.

“Criticism is something you can avoid by saying nothing,
being nothing, and doing nothing.”
~Aristotle

These Two Things are the Keys to a Successful Business

The physical and emotional abuse began when she was five years old.

By the time she was 13, she was homeless and relying on the kindness of strangers to feed and house her. At 14, she gave birth to a son who died in infancy. Shortly afterward, she was sent to live with an uncle in whom she later referred to as her “father.” Even though this teenager had suffered years of poverty and abuse, something fierce and fiery within her would not give up. She attended a Milwaukee high school and earned grades good enough to get her into the Upward Bound program, a federally funded program to help gifted students achieve academic success.

This determined, courageous young woman was later transferred to a suburban high school where she was picked on by her more affluent peers. After being caught stealing money to keep up with the lifestyle of her peers, she was once again sent to live with another relative in Nashville, TN. Here, she became an honors student and joined a speech/debate team that eventually took second place in a nation-wide dramatic interpretation contest.

After winning a college scholarship, working as a news reporter, and ultimately, landing her own TV show, Oprah Winfrey is now one of the world’s most famous, most beloved, and most successful women in history.

Attitude is Motivation and Motivation is Attitude

Imagine you are the owner of a bakery that was handed down to you by your parents and grandparents.

One of the traditions you continue to keep as the owner is wearing a large pin on your uniform that says “Business is Awesome!” While all business have down times, the idea behind the pin is that, no matter how the business is doing, your attitude remains the same.

What do you tell customers who ask you what’s so great about business? In most cases, people asking you this question are going through a rough time in their lives or may be coping with business problems themselves. You might tell them business is awesome because you love meeting new people every day or that business is great because you can work in an environment where everybody gets along and enjoys each other’s company.

At the heart of this story lies the power of embracing a positive attitude. When you anticipate the good things and refuse to become a victim of negative thinking, the motivation to continue naturally emerges, sustained by your sense of renewal, hope and expectations.

Falling Down 10 Times Means You Have to Get Up 10 Times

“I have missed more than 9000 shots in my career. I have lost almost 300 games. Many times I have been trusted to take the game winning shot and missed. I am not afraid to say that I have failed over and over and over again in my life. And that is why I succeed.” — Michael Jordan

You have to keep “getting up” (as Oprah Winfrey did) to take those next steps toward meeting or exceeding your goals.

The motivation for getting up and getting back on track is more powerful and rewarding if it is for personal rather than material gain. Keep reminding yourself that the most significant accomplishments in world history all started because someone fell down and got right back up again without even giving it a second thought.